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Mobile apps are expected to drive more than $38 billion in revenue by 2015, and enterprises have joined the cause. Not only has there been a significant shift in how enterprises develop and deploy software (enterprises now deploy more apps for employee internal use (22%) than consumers (12%), but smartphones have become the dominant interaction point for employees, as they have with customers and consumers.
BYOD, the app economy, and the overall consumerization of IT have contributed to a growing need for enterprises to build application development lifecycles specifically for mobile that can reap long-term benefits. For those companies grappling with app development, management, security, and more, we will host our third B2B IT Forum, “The New Mobile Reality: App Strategies for the Enterprise,” on Tuesday, March 12 at the Microsoft NERD Center in Cambridge, Mass.
We’re pleased that Boston mobile veteran and 451 Research analyst Chris Hazelton will join us as moderator, as well as an experienced and knowledgeable panel of executives from Samsung, Localytics, Symantec, Verivo Software, Apperian, and Staples. Our panel will bring informed perspectives on designing, developing, managing, measuring and securing mobile apps, as well as usage of mobile apps for enterprises of all sizes across their customers, employees and partners. We will discuss where the market is today, and the additional opportunities and challenges we see in the future.
We hope you can join us at this free event. Our two previous forums were great successes, tackling the issues of cloud security and enterprise IT sales, respectively. We’re confident this event will be the most popular yet—in fact, we expect a sold out crowd—so we do require that you reserve your spot in advance. Food and beverages will be provided. We’re looking forward to another evening of lively discussion and debate, and we hope to see you there.
For more information, please visit: http://mobilityforum.eventbrite.com/.
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